COMMUNICATION, AUDIOVISUAL AND DESIGN WEEK The meeting brought together Social Communication students to discuss different topics and value art and culture. Outstanding professionals in the communication area presented current issues on the market for students of Journalism, Advertising, Public Relations, Radio and TV, Desktop Publishing and Design. The meeting was organized by the coordinators of the Communication courses: Patricia Rangel, Journalism and Public Relations; Carina Macedo, Radio and TV; and Paulo Durão, Desktop Publishing, Design and Advertising. The bonds between journalism and the film indust ry are extensive, long-standing and lasting. Production of newsreels, documentaries and TV news - to a greater or lesser degree - is a prove of that. This was the approach of the lectures delivered be teacher André Rosa, who worked as content manager for the “Portal Comunique-se” and “Gazeta Esportiva.net”; and by Clara Corrêa, journalist who works in the corporate communication field. Sara Martins, Mary Kay manager and Carolina Wajner, director of In-dustrial Brasil were invited on speak 66 Annual Report 2014 about Women Entrepreneurs. Louis Scarabel Jr., art director, who worked on TV shows as Castelo Rá Tim Bum, Jornal da Cultura, Provoca-ções e Repórter Eco, addressed the subject Art Direction for TV. In a nice relaxing atmosphere, the students received João Alberto Romboli and Roberto Proença, president and project manager of Diário de S. Paulo group. Both spoke about their careers, challenges and their ideologies. In the third day, the Week had a different approach. There was an interaction among courses. In the morning, there were two workshops addressing the photojournalism processes, and behavior and attitude in videos for television. In the evening, there were specific lectures for each discipline of the Week. Rafael JK, Sanders Digital During the meeting, the students had the opportunity to know new books director, made some comments on e-commerce and Digital Marketing during his lecture. The Art director of Editora CosacNaify, Elaine Ramos, addressed the topic design and desktop publishing to online media. To speak with students of the Journalism and Public Relations courses, the guest- speaker was Rafael Navarro, director of communications for REHAU. “Digital Communication in organizations: trends and changes” was the theme of his speech. The Radio and TV and Audiovisual Production courses had the presence of Thiago Fogaça, screenwriter of Broken Lizard and The Gotham Group; and Maria Amelia Rocha Lopes, chief editor and TV host for TV Cultura and TVT. In the last day, it was played the students the chilean movie No. to the students. After the exhibition, Luiz Antônio Gabriel, historian and Doctor of Social Sciences; Paulo Camargo, psychologist and Doctor of Social Sciences; and Noemia Fryszman, Doctor in arts, discussed the power of elections. Speacher talked about the routine of a Communication professional
Annual Report 2014
To see the actual publication please follow the link above