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Annual Report 2010

Partnership between FRB and publishing house gives rise to a newspaper Partnership between FRB and publishing house gives rise to a newspaper The fi rst edition of Jornal Nova Lapa stemmed from a printed journalism. A team of students of the 5th partnership between Página Publishing House and the semester of Journalism, coordinated and directed by Faculdades Integradas Rio Branco. journalist Eduardo Fiora, proposed the agenda and The graphic design was conceived by students of wrote the articles. the 5th semester of the Publishing course, under the The partnership continues, encouraged by the success of guidance of teacher Fabricio Marangon, as a biannual this production model, which promotes the collaboration assessment, following the trends of contemporary between professionals and students. Award from the Brazilian Association of Public Relations Attending the 28th Award of the Brazilian Association of Public Relations (ABRP), the newly-graduated students Adelle Marie Honain, Alessandra Soares de Carvalho, Renata Ambrogi Cunha, Silmara dos Santos Carvalho Borba, Tatiane Inaoka Belini and Vanessa Graziele Lovato won the 1st place in the category Experimental Business Project 1 - Public Relations in Institutional Actions, with the paper “Holcim Brasil – Construindo uma Comunicação Integrada” (Holcim Brazil – Building Integrated Communications), under the supervision of teacher Cyro Couto. In the category Strategy Action - Internal Communication, students Bruna Domingos, Fernanda Souza Cruz and Nataly Gonçalves Souza won the 3rd place, with the paper “Relações Públicas como estratégia para a consolidação da identidade organizacional da Adezan” (Public Relations as a strategy to consolidate the organizational identity of Adezan), supervised Students and teachers were awarded by ABRP by teacher Marcos Alexandre Bazeia Fochi. 44 Annual Report 2010


Annual Report 2010
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